In the hyper-competitive healthcare market in the United States, some hospitals are now relying on customer satisfaction surveys to help improve patient loyalty.

These service-savvy hospitals are going right to the source and asking patients about their visits. They use surveys to gauge every single part of a patient’s stay—from how they were greeted on arrival, to the care from the doctors, to their discharge.

In Indiana, recently explored some of the survey tactics being used by local hospitals.

“Hospitals such as Johnson Memorial Hospital and Franciscan St. Francis Health-Indianapolis attempt to survey all patients, even though the questions are required only for Medicare patients,” wrote Kate Knable of the Daily Journal. 

“Their goal is to assess overall patient satisfaction in areas such as doctor communication and how quiet the hospital is when patients are trying to sleep. And from the surveys, hospital officials decide how they can improve their services.” 

Repeat patients are obviously crucial to the success of any hospital. By following up and listening to feedback, a hospital can ensure they’re top of mind in their area.

If you have any questions about what customer satisfaction surveys can do for your company, please don’t hesitate to contact us any time.