To survive in this competitive market, utilizing online surveys can be the best strategy to accomplish your business’s targets and goals. Whether launching new products in the markets or to know the popularity and demand of existing products such surveys can provide you with detailed response you need to make changes in your business policies. With commencement of internet, the task of conducting surveys has become quite easy; it takes a short time to implement and conduct an online survey, in most cases it can be done within a week. Customers are the main pillars of any business.  Thus, it is very essential to know the client’s satisfaction. Client satisfaction surveys are the best way to identify the needs of the customers and get opinions about a particular product or service. Online surveys are the best instrument to determine the ways to make a product or service more saleable. The main purpose of conducting such surveys is to reach to prospect clients instantly and get their feedback about a particular brand and its popularity. This survey indirectly boosts the profit margin by increasing sales. Unsatisfied clients will obviously invite loss for your business. Thus, it is very essential to survey the customers’ satisfaction levels. By acquiring the feedback about what can work well for your business, you can modify or adapt your style of doing business. Enterprise Feedback Management is definitely an effective use of online surveys. If you are operating a business, it is very crucial that you recognize what your clients think about the products and services that are offered to them. This type of online survey enables your business to accumulate information regarding attitudes, opinions and preferences of your clients, partners, affiliates, and even employees. The feedbacks will ultimately help to get a clearer picture of your company. However, you should make sure that EFM tool is implemented at the correct place to get best results. Appraise your business to reach the targets sooner by using the various techniques and tools of online surveys. Establish your reputation in the market by making your clients fully satisfied.