Online surveys are an essential tool for business owners who would like to know what their targeted audiences feel about their services or products. It enables business owners to create valuable surveys in order to attain accurate data from customers. Today, internet business is booming at a very rapid pace and that is why it becomes vital for business owners to comprehend what their customers want. In order to understand the need of their customers, many business owners use internet survey, which is a set of questionnaires regarding the products and services offered. It helps the businessmen to understand that what improvement they should execute to enhance their business in the global market and to get lucrative returns. Online surveys have become one of the foremost choices of many business owners, as it has many benefits linked to it, such as: - Speed In today's high speed era, online survey has become a major choice of many business owners. The reason is it can collect data in very short time. As compared to paper survey, internet survey is simple and can be easily carried out through email, and social media networks. -Cost-effective Internet surveys are very cost-effective it is, because the online questionnaire can reduce the cost of your research. You need not to spend on postage and to allocate your staff to enter the information in a database. - Accurate Internet surveys are accurate because the users enter their responses straightly into the system. There are no more issues like, misplaced papers or respondents feeling doubtful to hand-in results. - Quick to analyze You can easily scrutinize internet surveys at any time. It is because the data can be presented in tables or graphs, which are easy to analyze at any time. With the advancement in technology, today there are many types of software available that can help in making the surveys more efficient. To sum up, the online surveys are easy to use, save your time, money and are accurate, to increase the productivity of a business.