As a business owner, if you wish to enhance your organization’s profit and competitiveness, the first thing you need to begin with is to conduct employee surveys. These surveys when conducted in right and proper way offer valuable information and insight which business organizations need to succeed and compete. These surveys help to recognize opportunities to enhance employee as well as customer satisfaction, retention and loyalty and these even help to identify various ways for increasing revenue and reducing costs. These kinds of surveys also help to identify problems which are actually constraining the performance of the employees and which are driving clients and customers away. At times when organizations need to enhance competitiveness and performance, employee surveys are one of the most cost effective and easy ways to know from the employees about what all they can do in order to improve enhance employee engagement and boost organizational effectiveness. These even help to drive productivity, customer service and quality, all of these are important drivers of competitiveness and profit. These surveys help to identify what all is on employees mind and this also includes psychological aspects which influence employee decisions, actions and behavior. Thus, if conducted in a proper way and with necessary forethought, employee surveys can give a very significant message to the current employees that their concerns and input are valued and is given utmost priority during the decision making process by the management. This message will create high sense of loyalty and boost up the morale of employees which will eventually result in enhanced performance and overall productivity. The ultimate aim of the employee surveys is to receive relevant feedback from the employees about various aspects which are important and contribute to the overall performance of an organization. As significant business decisions and policies are based on perceptions of the company leaders, these surveys help to provide valuable insight and information to make more informed and better business decisions.