The internet provides an anonymous and safe environment to carry out online surveys. It is a medium where people can freely share and express their views about a product, service or a business. First of all the goal of the survey should be crystal clear so that exact and required outcomes can be produced. For instance, determining the scope of audience, on whom survey should be conducted, can be either general public or a small select of people. Also it is important to consider the type of information that you are seeking, as it can be regarding a product, service or your own business. After setting up a target for the online surveys, it is crucial to make a simple list of questions. They need to be in a non-ambiguous language and preferably in a multiple choice format so as to reduce the effort of the participants. There are many different types of questioning formats that can be used depending upon the aim of the survey, like multi response queries, questions in open/closed format, matrix table, etc. There are different ways to attract an audience to participate in the survey, without which survey cannot be conducted. One can send an email to the subscriber, post the survey on the popular social networking sites or design a banner on a website. There are many strategies that can ensure greater response rate, like by giving incentives to every participant and providing them a unique identity to ensure that people take part only once. It is possible to view the preliminary result while the survey is still in process. The online tools produce statistical data which can be used in representation of the data either in the form of spreadsheets or tables and graphs, to ensure analysis of the data. Online surveys provide a platform where businesses connect with the people to ensure preparation of the final report, focusing on the views and needs of the people and help the businesses to grow and flourish.