Employees are always considered as the pillars of an organization. They also act as internal customers for organization. It is important to understand the behavior, attitude, feelings and motivational issues of employees in order to achieve success. Employees play crucial role in the development and shaping of an organization, so if any business owner wants perfect productivity to achieve the desired goals, employ opinion survey should be conducted. These types of surveys are always important for the HR from a long time. Also, these types of issues are good to identify certain serious issues in the company. It is just like a two edged sword as it can be used for both to satisfy employees and to satisfy customers. It is a fact that if an organization’s employees are satisfied the customers will also be satisfied. These surveys are very beneficial in gathering the complicated issues related to the company or an employee and thus further it can be resolved out for the development of company. There are numerous benefits of these types of survey. An employee can get satisfied and thus can work with top productivity level. It is not only good for the company but also good for an employee to achieve the targets within the deadlines. If you really want to achieve success in these surveys, it is essential to keep the feedback confidential. Otherwise, the employees will not give true and honest suggestions or feedbacks. The owner should act immediately on any type of suggestions or feedbacks. In this way, the owners can convey the confidential message to the employees that ‘we value your suggestions and opinions’. Employee is the biggest asset of any company, so valuing their thoughts, opinions and issues can provide valuable results for the success of an organization. So, make the best use of employee opinion survey and achieve the goals in the most effective manner.