It is true that employees are considered as internal customers and it is very important to understand their behavior, attitude, feelings and motivations. Understanding these issues is very important for an organization. Employee opinion survey is essential to shape an organization and to enhance a company’s productivity. It is the perfect way to understand the employee’s mind which is essential for the company’s success. These types of surveys provide clear insight of a company’s complicated issues and help in correcting the useless practices that are followed in an organization. In this way, the business owner can not only increase the company’s productivity but also improve the relationships between employees and employer. Using employee opinion survey tool, business owners can produce many favorable results. Some of these results include improving and accessing employee satisfaction. With the help of this tool, one can examine the workforce engagement level, reinforce or gauge the current organizational climate and culture, improve retention levels, and understand employee’s expectations and issues. It also enhances customer satisfaction and thus improves business in the most effective way. It is very important to ensure confidentiality of participants in feedback results. Every organization should act upon the feedback given by the participants to ensure the activity level. Recent surveys have revealed that most companies do not act upon the surveys conducted by them. Acting upon the feedback can help organizations solve various problems. This also helps an organization to achieve employee satisfaction. Proper feedback can also result in the identification of high attrition rates and thus develop proper communication among employees. Satisfied employees simply mean satisfied customers and thus great productivity and success for an organization. The identity of participants should be kept confidential in order to achieve honest and accurate feedback. So, above points can help in making the employee opinion survey successful.