Surveys and polls have been the major means since years to get feedback from customers about services and business products. With the arrival of online survey software tools in the marketplace, businesses have actually found a highly effective method to upgrade and revitalize their business services and products. However, knowing that these survey tools are nowadays being utilized by many well known business organizations should not be the only deciding factor. It is imperative for you to hire the type of online survey software that best meets your business needs. If you have consulted a software company for your survey needs, you need to consider various important factors, such as number of questions on each page, bandwidth of user, kind of user and final presentation. For example, a novice of the web may take longer in filling the survey-form as compared to others, thus complexity may put him off to carry on further. Online survey software is considered effective if it gathers all business related data with strong data-management and summarizes the results with in-built reports. Many established software companies put into use advanced features leading to organized data collection and robust survey creation. There was a time when polls were carried out personally that were not only pricey, but also boring. With online software, the firms do not have to approach consumers one by one; rather customers find it easier to fill online forms than writing down on paper. Once the online survey is done, the results are distributed automatically as a link through e-mails. Even the data gathered can be analyzed and exported. Taking into account the increased stress of workload, ‘online survey software’ tools have surely come up as a bonus to the business firms, making the work systematic and lot easier.