Measuring employee satisfaction is one of the most efficient ways to know if the employees are happy and contended with the work culture and their present job. Boosting up employees morale is always useful for a business organization as happy and satisfied employees stay loyal and sincere, work with more dedication and put more effort towards achieving the organization’s goals and objectives. As a prudent employer, you must implement different ideas and methods to keep your employees happy and satisfied. Surveys for measuring employee satisfaction is one of the most efficient ways to understand the ideas, opinions and concerns of the employees and also the factors which drive your employees the most. Due to this particular reason, many large and mid size organizations nowadays are implementing employee satisfaction surveys for business improvement. However, it is extremely important to keep these surveys anonymous and confidential so that the employees can give an open and honest feedback without any fear of backlash. This allows the executives and management to identify the problem areas which were earlier hidden from the senior management. By conducting the employee satisfaction surveys, the management can even measure the employees’ morale as it significantly affects the overall performance and growth of the organization. By allowing the employees to express freely without any apprehensions, management can take necessary steps to boost employee morale. If the employees will find that their opinions do matter, they would be more productive and happier with their job. By conducting these surveys, employees can give their feedback about the current procedures being followed and how these can be efficiently evolved to increase productivity. For measuring employee satisfaction, you can even conduct personal interviews. These can be confining at times but these help to make the employees feel that their concerns and problems are being addressed and heard by higher authorities. Thus, interviews and surveys help to collect the required data with respect to measuring the employee satisfaction and the management also comprehends the problem areas which lower the employees’ morale.