Every organization has a personality and in order to determine whether it is negative or positive, you have to ask those people who are on the receiving end. For this, you need to carry out an
employee opinion survey. The whole questionnaire must ask them as to what characteristics they relate with the organization and what features they would want to see in their organization. Most people will only truthfully answer if the questionnaires would be unnamed. They should be made in a way so that the respondents need to tick the boxes only. This eliminates the risk of any identification through handwriting. However, you should also give the respondents the chance of writing comments by putting a box in the end of the form. You must remember that the comment box may or may not be used by all or any, so be sure that the form makes sense without the special comments.
Anonymity is also achievable with online questionnaires. You need to tell your staff for checking a web page and respond to questions there. E-mail is definitely not an option here as you can easily trace the identity of the respondents then. Unfortunately, there is an undeviating correlation between your staff’s loyalty and your organization’s image.
If your organization doesn’t have a positive image then your staff would probably not feel any loyalty towards it. There can be a chance that they won’t care much about finishing the employee opinion survey. It is actually very important for you to explain to them why their feedback is required as it will get you to know what developments are required in the working environment. You should also inform your staff about the release date of results of the
employee opinion survey and give them duplicates of its summary as well. Also, do not just justify your company and be honest about respondent’s negative comments.